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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
ISBN #: 013026248X
Author(s):
Thomas Nagle
,
Reed Holden
Published: November 2001
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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
ISBN #: 0792386353
Author(s):
Michel Wedel
,
Wagner A. Kamakura
Published: December 2000
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Marketing Management: Millennium Edition (10th Edition)
ISBN #: 0130122173
Author(s):
Philip Kotler
Published: July 1999
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Service Management and Operations (2nd Edition)
ISBN #: 0130813389
Author(s):
Cengiz Haksever
,
Barry Render
,
Roberta S. Russell
,
Robert G. Murdick
Published: November 1999
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
ISBN #: 0131201158
Author(s):
Kevin Lane Keller
Published: November 1997
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Marketing Management: Text and Cases (Marketing Management)
ISBN #: 0471332380
Author(s):
Douglas J. Dalrymple
,
Leonard J. Parsons
Published: January 2000
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The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
ISBN #: 0070580561
Author(s):
David Shepard Associates
Published: March 1999
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Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager
ISBN #: 0814404626
Author(s):
Terry R. Bacon
Published: June 1999
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Principles of Marketing
ISBN #: 0130263125
Author(s):
Philip Kotler
,
Gary Armstrong
Published: September 2001
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Principles of Internet Marketing
ISBN #: 0538875739
Author(s):
Ward Hanson
Published: September 1999
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